Wednesday, February 14, 8:30 am - 12:00 pm


8:30 AM – 9:15 AM
LED Lighting Market Review and Forecast
Philip Smallwood, Director of LED & Lighting Research, Strategies Unlimited

The LED and lighting industries have undergone major changes in the last decade years. Technological advances coupled with component prices dropping at precipitous speeds has placed LED lighting at the forefront of the entire lighting industry. This traction has led to the commoditization of some markets, leading the lighting industry to focus on the ancillary benefits of a digital technology in a previously analog world. During this talk, Philip will begin by going over what is happening in the packaged LED and general lamp and luminaire markets and then delve into the ancillary markets with extreme potential, including smart/connected, horticultural, UV and light for health and wellbeing.

Philip SmallwoodDirector of LED & Lighting Research, Strategies Unlimited
Philip Smallwood is the Director of Research for the LEDs and Lighting Group at Strategies Unlimited, where he oversees the creation and completion of the group’s market research reports and is the author of several of the groups worldwide lighting reports. He has been invited to speak at several lighting and LED events in the US and Europe and was quoted in several periodicals, including The Economist, The New York Times, and The Wall Street Journal. He has authored several leading lighting market reports that cover the overall lighting industry, from LED lamps to connected (smart) and horticultural lighting.c  


9:15 AM - 9:45 AM
LEDs Beyond Light Sources: Enabling Luminaires as Communication Devices
Emmanuel Dieppedalle, CEO, General Lighting, Osram Opto Semiconductors GmbH

In the two decades since the introduction of the first white LEDs the industry has focused on replacing the traditional vacuum tube lighting technologies of incandescent, halogen, fluorescent and HID with LED light sources. The main drivers have been energy efficiency, long life and the enablement of dynamic lighting (color changing, CCT tuning, etc.). Now the industry stands at a new dawn where we can realize the full benefits of solid state LED technology beyond just replacing old light sources with new for energy savings. In this keynote we will discuss both the needs of LED technology for replacement of traditional sources of light, but also the development of advanced technologies which allow connected luminaires as sources of information display, and real time, for retail, industrial and other applications.

Emmanuel DieppedalleCEO, General Lighting, Osram Opto Semiconductors GmbH
Emmanuel Dieppedalle is CEO of the General Lighting division of Osram Opto Semiconductors (Osram OS) GmbH (Regensburg, Germany).  Based in Penang, Malaysia, Dieppedalle is responsible for product development, R&D, production, sales & marketing, and general management of Osram OS’ lighting group. Dieppedalle joined Osram in September 2016. Dieppedalle has held a variety of positions in sales, marketing and general management throughout his career, leading multi-cultural, multi-disciplinary teams in Europe, Asia and North America.  Before coming to Osram, he served as Senior Vice President of Sales & Marketing for Global LED Products at Lumileds. Dieppedalle spent 12 years with NXP Semiconductors (formerly Philips Semiconductors), gaining experience in Semiconductors for telecommunications, consumer and commodity markets, culminating in a four-year post as Vice President / GM of the Logic Semiconductors product division. Dieppedalle spent 8 years with Philips Electronics in sales and marketing gaining experience in Consumer products, culminating in a two years post as General Manager of the Nafta Cable set-top boxes division. Dieppedalle earned his Master’s in Computer Engineering from École Supérieure de Chimie Physique Électronique de Lyon (Lyon, France) and later his MBA in International Business from MBA International CECE de Marseille  (Marseille, France).


10:30 AM – 11:00 AM
Fred Maxik, Founder and CTO, Lighting Science Group

The first light emitting diodes appeared almost 50 years ago, but their use was originally restricted to indicator lights in electronic equipment, due to their cost and availability.  Much has changed for LEDs since they first appeared, and as a pioneer in the industry, Fred Maxik has been a key player for the last several decades witnessing and playing a role in steering the path of LEDs from a highly specialized technology to a household commodity.  Through changes in the supply chain, costs, applications and availability within the industry's lifespan, Mr. Maxik has had a vision of what the capability of spectral engineering with LED technology could do, and he has championed for the expanded use of light in fields outside of illumination, including health and well-being.  Light is now being studied and analyzed within the health field, and LEDs, as a digital technology, have the capability to offer more than was ever imagined half a century ago.  Fred Maxik will take you on a personal journey through the past of light emitting diodes, mixing some of his own experiences working with LEDs into the conversation, while offering insights into where he thinks the field is going, what it is capable of, and how we get there.

Fred MaxikFounder and CTO, Lighting Science Group
Fred Maxik is one of the world’s foremost experts in Solid State Lighting. He is the Founder and Chief Technology Officer of Lighting Science Group, the premier developer and manufacturer of ground-breaking HealthE™ LED bulbs and lighting systems. He has over 25 years of experience designing environmentally friendly technologies. He is the principal inventor on more than 175 patents in the United States, and many more worldwide, and he has published several papers on light and its interaction with biological systems. His current project interests include biological lighting, off-grid lighting infrastructure and expanding sensing capabilities of lighting solutions.

Mr. Maxik speaks regularly on the future of light and sustainability at global strategy and technology conferences, universities, as well as the United Nations. He is a member of the Board of Trustees of Bard College, and has been awarded the Champion for Change Award (White House, U.S.), A Congressional Medal of Merit (Congress, U.S.), the NASA Group Achievement Award, Friends of the Phelophepa Award, given by Desmond Tutu and the John and Samuel Bard Award in Science and Medicine. His extensive knowledge on the biological effects of light earned a research grant through the Australian Government’s Cooperative Research Centres Program for Alertness, Safety and Productivity. His first book, The Meaning of Light, was published in 2011.


9:00 AM - 9:30 AM
The LED Supply Chain - Past, Present and Possible Future
Mark McClear, Executive Vice President, Lighting Division, President, North and South America, Seoul Semiconductor

The solid-state lighting industry has enjoyed incredible reductions in cost and increase in performance of LED components over the last 6-7 years.  LED lamps are no longer the cost driver of most luminaire bills of materials, and it’s easy to take for granted that LED performance and cost curves will forever progress “up and to the right” in performance, and “down and to the right” in cost. But a lot of things have had to change behind the scenes in the LED supply chain to deliver these technological wonders for a few pennies per part, and the future may not be as linear and stable as the past.  Many of the companies who have been delivering these innovations are changing leadership and ownership, and are looking for new and creative ways to continue to deliver these roadmaps and still return a profit to their shareholders. This presentation will look back on the LED supply chain a few years ago and contrast it with the current state.  We will examine supply, the effects of government subsidies, intellectual property and the impacts, opportunities and threats that outsourcing and contract manufacturing pose to the LED supply chain.

Mark McClear, Executive Vice President, Lighting Division, President, North and South America, Seoul Semiconductor
Mark McClear is Executive Vice President of the Lighting Division, and President of North and South America for Seoul Semiconductor.  Mark has been a thought leader, speaker, teacher and advocate for LEDs and solid-state lighting over the past decade.  He has a BS in Electrical Engineering from Michigan State University and an MBA from Babson College and is inventor on 19 issued and published U.S. patents in electronics, LED and solid-state lighting applications.


11:30 AM – 12:00 PM
Inspiring Memorable Experiences with Media & Architecture
Adrian Velicescu, CEO, StandardVision

StandardVision is the leading creator of experiential architecturally-integrated LED digital media solutions. Their competency in the areas of technology, creative and advertising solutions bring built environments to life across the globe, establishing new forms of monumental public art while generating significant new revenue streams for real estate developers and owners. Adrian Velicescu, CEO of StandardVision, will review case studies of recent developments and explore industry trends.

Adrian Velicescu, CEO of StandardVision
Adrian Velicescu is StandardVision’s Founder, Chief Executive Officer & Chief Creative Officer, leading the vision and overseeing all creative projects. Mr. Velicescu started StandardVision in 2000 as a media laboratory to extend the use of digital technology into media design, fusing it with public art and advertising. Through the use of architecturally integrated digital media and high-quality narrative lighting, Mr. Velicescu seeks to form emotional connections between viewers, brands, artists and architecture. He is the winner of the 2010 IES Award of Excellence and the Lumen West Award for his groundbreaking work on the City of Dreams project, and has worked extensively in advertising and brand consulting for clients such as Disney, Viacom, NBC and The Discovery Networks. Mr. Velicescu studied theatrical and film lighting at the Academy for Theater and Film in Bucharest, and is an internationally acclaimed filmmaker.