LED & Lighting Market Track

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Wednesday, February 13

Session #1 - Future with LED Light

1:30 - 2:00
It's not Only about Money: Growing the Market for SSL

James Brodrick
Lighting Program Manager
U.S. Department of Energy

Abstract
We hear a lot of talk about how the only thing stopping SSL products from rapidly penetrating the market is price (so-called "first cost"). But is price all there is? Delivering value matters. Energy savings and long life both add up to real savings in operational costs. For applications like outdoor lighting, where maintenance is expensive, the first cost of LED products has already fallen enough so that life-cycle costs are on par with or better than the incumbent technologies. Recently, we've seen more attention focused on features such as excellent color quality, dimming, and "instant" electronic control of the light—features which will also bring economic value and contribute to the market growth of SSL. Energy efficiency is central to DOE's charter—let’s not leave anything on the table there. But value-added benefits unique to SSL are changing the conversation about “costs.”

Bio
James Brodrick manages the U.S. Department of Energy Solid-State Lighting program. Drawing on extensive technical and market knowledge, Dr. Brodrick has designed a comprehensive DOE strategy to move SSL from lab to market. The program’s R&D projects drive technology innovation and breakthroughs in efficiency and performance. DOE’s commercialization support strategies closely coordinate with research progress to ensure proper application of SSL products and to avoid buyer dissatisfaction and delay of market development.

2:00 - 2:30
Reaching the Next Evolution of Lighting

Brad Koerner
Director of Experience Design
Philips Lighting

Abstract
The architectural lighting industry is currently experiencing enormous technological upheaval.  LEDs, OLEDs, interactive controls and networking technologies are bringing dramatic change to the long-stagnant lighting sector, while building-information-modeling (BIM) and digital fabrication are opening up creative new possibilities for architectural design and construction.  With so many disruptive new technologies converging on the industry, why is the industry so fixated on converting decades-old product formats to LED?  What is missing from the industry to catalyze a transition to a genuinely new era?   In this presentation we will envision the lighting industry in 3-5 years.  Two required key advances—the ability for devices from multiple manufacturers to communicate and the ability to quickly simulate these complex systems—will give rise to a third advance, a modernized specification and commissioning process.

Bio
Brad Koerner is an architectural lighting designer and experienced product manager in the lighting industry. Brad brings to his role the unique vantage point of having been both a specifier and a manufacturer, understanding both the technical intricacies and the practical application of new technologies. Brad is currently Director of Experience Design in the Iconic Projects Team at Philips Lighting.  In this role, Brad connects Philips’ most advanced technologies and best services with its most creative customers.

2:30 - 3:00 
What Value Does Solid State Lighting Have Beyond Replacing Vacuum Lighting?

Steve Paolini
President
Telelumen

Abstract
Today most of the fervor surrounding SSL is focused on replacing vacuum lamps and luminaires with similar versions made with solid state technology that promise to save energy and last a very long time. While these are laudable goals and replacement is the typical path a new technology takes, it is unlikely to be the end point. Cost reduction and improvements in energy efficiency will drive adoption only so far. Beyond this, as is the typical case, unique aspects of SSL may well create a market far larger than the one it replaces. This talk will explore some of these unique aspects such as spectral/temporal/spatial control systems, local positioning systems, and data communication systems.

Bio
Steve Paolini joined Hewlett Packard Optoelectronics Division in 1981. There he held a variety of engineering and management positions in California, Japan, and Malaysia. Later he joined Philips Lumileds and in 2007 founded Telelumen LLC. He is currently the CTO of NEXT Lighting in San Francisco. He speaks frequently on solid state lighting and holds seven issued patents.

SESSION #2 - APPLICATIONS

3:30-4:00   
There is Light Beyond Lighting

Wolfgang Lex
VP & GM Business Segment LED
Osram Opto Semiconductors

Abstract
Today’s market reports are dominated from two major important trends in semiconductor lighting. General lighting and LCD Backlighting. Both trends have their significance in impacting the overall size of the LED market. Nevertheless there is about 50% of market size which needs same attention and support like the big ones. What are their needs and expectations? What are the trends in these areas? What are their requests in technology? I like to show our OSRAM view inside these markets and trends.

Bio
Wolfgang has been VP & GM of  Business Segment LED at Osram Opto since 2006.  He graduated in electronic engineering in 1984 from  University of Regensburg and began his career at SIEMENS Semiconductor. He moved into the LED division in 1992 and he was Worldwide Director of Marketing for OSRAM LED from 2001-2005.  In 2006, he was VP Sales ASIA in Shanghai.

4:00-4:30    
Light and Health: Truths and Myths

Mariana Figueiro
Light & Health Program Director
Lighting Research Center

Abstract
It is now well accepted that light is not just for vision. Solid-state lighting can play an important role in the non-visual effects of light associated with health, productivity and well-being.  Can light improve sleep? Will light at night be harmful to you? What are the consequences of working on your tablet/computer before going to bed? Does LED increase the risk for blue light hazard? Can light help shift workers stay awake? This presentation will summarize the truths and myths about the relationship between lighting, health and wellbeing.

Bio
Mariana Figueiro is Light and Health Program Director at the Lighting Research Center (LRC) and Associate Professor at Rensselaer Polytechnic Institute. She conducts research on the effect of light on human health, circadian photobiology, and lighting for older adults.

4:30-5:00    
Photons and Plant Physiology- Unlocking the Potential of Photomorphogenesis with LEDs

Cary Eskow
Global Diretor of LED Programs and Smart Lighting
Avnet Electronics

Abstract
Careful introduction of engineered short-wavelength light generated by LEDs may lead to healthier food products, such as vegetables with enriched polyphenols and mushrooms with increased levels of vitamin-D.  Additionally, LEDs hold the promise of directly influencing horticultural productivity through photoperiodicity (light-synchronized growth rhythms) and photomorphogenesis (light-mediated control of how and when a plant develops).

Taken as a whole, LEDs have the potential to be a novel energy-efficient, safe, non-chemical means to increase the quality and quantity of food, as well as the market value of certain cultivated plants. Mr. Eskow will first present an overview of critical plant processes and PAR, then and overview of photomorphogenesis and conclude with a discussion of phytochemicals.

Bio
Cary Eskow is Global Director of LED Programs and Smart Lighting at Avnet Electronics, with a focus on advanced Solid State Lighting solutions and high-brightness LED applications. He has worked closely with OEMs, LED manufacturers, advanced analog IC and secondary optics vendors since his first patent using LEDs was issued two decades ago. Cary has published approximately 75 articles and papers on LED-based system design, and is a frequent speaker at international LED, green photonics, medical electronics and investor conferences. He is member of UL-8750 Standards Technical Committee for LEDs at Underwriters Laboratories, advisory board of Strategies in Light and editorial board member of Energy and Efficiency Technology Journal. His prior development work includes systems for pulmonary delivery of micronized insulin and albuterol, and LED-based optical image classifiers.

Thursday, February 14

SESSION #3 - Reporting from the Field

8:30 - 9:00
Troffers Kits and Tubes: LEDs Challenge Flourescent in the Office Lighting Olympics

Naomi Miller
Designer/Scientist in the SSL program
PNNL

Abstract
Recessed 2x2s and 2x4s are the most common ambient lighting product in office and education applications. The DOE’s CALiPER program recently set out to procure 24 pairs of different products: dedicated LED troffers, fluorescent troffers retrofitted with LED kits, and LED T8 tubes, all in contention with traditional recessed fluorescent products. The products were all mounted in a simulated office space, and 16 designers and engineers invited to review them for performance characteristics: light output, light distribution, direct and reflected glare, flicker, dimming attributes, ease of installation, color, visual appearance, and more. Non-lighting observers and electricians provided feedback as well. The results will help the industry identify the critical features and performance metrics that will advance the use of LEDs in traditionally fluorescent venues. How did the LEDs do? Gold, silver, or bronze? Come find out.

Bio
Naomi Miller has landed at PNNL as a designer/scientist in the SSL program after ten years at NaomiMiller Lighting Design in Troy, New York. Working to bridge the gap between technology and application, she is promoting the wise use of LEOs, and working with the industry to overcome the hurdles and celebrate the opportunities. She has too many years of experience working in different facets of the lighting industry, but still finds lighting to be an intriguing melange of economics, human factors, and physics; an essential element of productivity and comfort; and a visual delight. She is a Fellow ofthe IESNA and Fellow of the IALD.

9:00 - 9:30
Comparison of LED, CFL and Incandescent Lamp Availability, Diversity, and Pricing in California

Jenna Canseco
Senior Principal Consultant, Sustainable Use Consulting
DNV KEMA Energy & Sustainability

Abstract
Under contract with the California Public Utilities Commission, DNV KEMA Energy & Sustainability is conducting research to characterize California’s LED replacement lamp market in retail stores that target mass market customers. The research involves more than 600 comprehensive lamp inventories in retail stores across seven channels in five U.S. states during 2011 and 2012. During the inventories, researchers gather detailed information from lamp packaging and retail displays for all LED, incandescent, halogen and compact fluorescent lamp (CFL) models stocked in each store. Based on these data, this paper characterizes lamp availability, diversity and pricing, and examines how these elements differ by lamp technology and retail channel. The paper provides insights into the current status of the market for LED replacement lamps across the U.S., how that compares to market status for CFLs and incandescent lamps, and the possible effects of utility programs on the replacement lamp market.

Bio
Jenna Canseco is a Senior Principal Consultant at DNV KEMA Energy & Sustainability in Oakland, California. She has more than 12 years of experience in strategic planning, energy efficiency program evaluation, and market research focused primarily on lighting products and markets. Since late 2008, Ms. Canseco has served as Expert Advisor on lighting to the California Public Utilities Commission in support of their long-term energy-efficiency strategic planning process. She is also managing several major lighting program evaluation and market research projects for the California Public Utilities Commission, California’s investor-owned utilities, the Northwest Energy Efficiency Alliance, and others. Prior to moving to California in 2006, Ms. Canseco served two consecutive terms as Commissioner on Energy Use and Climate Change for the City of Somerville, Massachusetts. She holds bachelors and masters degrees in Environmental Science and Policy from Clark University in Worcester, Massachusetts.

9:30 - 10:00
The Lighting Revolution Will Not Be Televised: LED Technology in the Lighting Design Community

Erik Frykholm
Regional Vice President, Sales - East
Juno Lighting Group

Abstract
In the past 20 years, lighting designers have become the key specification influencers on major construction projects around the world. In the end, very little is known about how lighting designers operate and how technologies influence their project designs. The Lighting Revolution Will Not Be Televised takes an in-depth look at the relationship between LED light fixtures and their use by leading lighting designers from around the world. The presentation will discuss where LED lighting fixtures have been accepted by designers and where they still have significant limitations. In doing so, participants will go into the offices of the leading lighting design firms from New York, London and points beyond to show how LED technologies are specified on projects everyday. The Lighting Revolution Will Not Be Televised offers attendees a unique, behind-the-scenes look at one of the most powerful, yet overlooked customers in the LED marketplace today.

Bio
Erik Frykholm has worked for more than a decade in the lighting industry as both a designer and a sales executive for numerous multinational organizations in the USA and Europe. A frequent lecturer, he has spoken at numerous design conferences around the world, including Salone del Mobile, Neocon World Trade Fair and LightFair International. Mr. Frykholm is a certified LC by the NCQLP and is a member of the IESNA. He currently resides in Philadelphia, PA.

SESSION #4 - LED Lighting Outdoor and Indoor

10:30 - 11:00
Next Generation Lighting - Awards for Outdoor Lighting

Ruth Taylor
Project Manager Within the Energy and Environment Directorate
PNNL

Abstract
The Next Generation Luminaires SSL Design Competition was established by the DOE in partnership with the IESNA and IALD to encourage and recognize high-quality, energy-efficient SSL luminaires ready for commercial specification. In 2012, NGL was expanded to include separate indoor and outdoor competitions. The outdoor entries were evaluated by a panel of industry experts Nov. 4-6, 2012 at Virginia Tech Transportation Institute in Blacksburg, VA. This session will review the outdoor judging process, the evaluation criteria used by the judges, and present the 2012 outdoor awards to the winning products in each application category.

Bio
Ruth Taylor currently serves as a project manager within the Energy and Environment Directorate at the Pacific Northwest National Laboratory (PNNL) where she contributes to a number of projects focused on energy efficiency in buildings. Ms. Taylor manages the Next Generation Luminaires commercial SSL design competition and the CALiPER testing program for the DOE Solid-State Lighting program.

11:00 - 11:30
Outdoor Lighting - DOE Awards

Nancy Clanton
Founder & President
Clanton & Assoc.

Abstract
The Next Generation Luminaires Solid-State Lighting Design Competition – the first of its kind – was launched in 2008 by DOE, IES, and IALD. A panel of highly respected judges is tasked each year with the evaluation of working samples of specifiable luminaires by personally assessing their performance, appearance, adjustment, controllability, and serviceability. Review of extensive performance documentation also allows the evaluation of energy efficiency, life claims, and value. Competition judge and steering committee member Nancy Clanton will provide insights into the Next Generation Luminaires outdoor evaluation process using photographs of the evaluation set up, slides of submission material, as well as working samples of selected products. One 2012 outdoor  ‘best in class’ winning product engineers/designer will describe product design, development, and documentation to give specifiers a unique behind-the-scenes look at one of the high-performance products that has been vetted by a rigorous evaluation process.

Bio
Nancy E. Clanton is founder and President of Clanton & Associates, a lighting design firm specializing in sustainable design. Nancy is a registered Professional Engineer. Nancy is a member of the National Science Foundation committee on solid state lighting, chairperson of the IES Outdoor Environmental Lighting and Mesopic Committees, IES/IDA Model Lighting Ordinance joint task force. She is a past member of the Board of Directors of the International Dark Sky Association, International Association of Lighting Designers and the Illuminating Engineering Society. Nancy is currently on the USGBC LEED Environmental Quality Technical Advisory Group and is a LEED Fellow.

11:30 - 12:00      
High Quality Fixtures vs LED?

Marco Ludwig
Chief Commercial Officer and Member of the Board
Zumtobel Lighting Inc

Abstract
All 'lighting professionals' know what a high quality lighting fixture is. But, do they really know what exactly influences or determines an excellent fixture and high quality lighting design?  In the past, it was relatively easy to answer this question. It appears that with the rapid adaptation of LED technology, requirements and preferences in the U.S. lighting industry have changed dramatically. This presentation will show current LED fixture trends in the U.S. and highlight the similarities, as well as, the differences in conventional technologies. We will also discuss the shortfalls and strengths of using LEDs in high quality fixtures. Additionally, we will compare the U.S. and European LED lighting markets before various forecast scenarios are discussed.

Bio
Marco Ludwig is Chief Commercial Officer and a Member of the Board for Zumtobel Lighting, Inc. Before taking over all market- and sales-related responsibilities for Zumtobel North America, he held executive positions for the Zumtobel Group headquartered in Dornbirn, Austria. Mr. Ludwig spent several years in both the strategy consultancy and investment banking business after graduating from the University of Frankfurt and the German Airforce Academy.

SESSION #5 - Looking Ahead

1:30 - 2:00 IKEA's Strategic Choice for Lighting

Anna Weiner Jiffer
Business Area Manager, Global Lighting
IKEA of Sweden

Abstract:
LED is a smart and simple solution to support the home furnishing atmosphere and reduce global energy consumption. IKEA will make it accessible and affordable for the many people, globally.

Bio
Anna is responsible for the Lighting business development and people agenda at IKEA. Including; product development, sourcing, sales, communication and competence build-up in the total value chain. Cross disciplinary background in business development from different industries

2:00 - 2:30 The Future of Lighting

Ted Konnerth
President & CEO
Egret Consulting Group

Abstract
LED is the tipping point for the electrical construction industry. The development of complementary technologies and the integration of ancillary building systems will enable the creation of an 'electronic construction' industry that will supersede 'lighting'. The impacts on manufacturers, distributors, contractors, specifiers and the overall profit impact on traditional lighting manufacturers will be discussed in detail. We will also provide insights into industry consolidation, acquisitions and rationalization of the industry. Channel impacts, leadership and training needs will also be developed central to the theme that the remaining players must change their talent development practices to embrace the technological renaissance. The discussion will portend the future of construction where the integration of controls, LED lighting and off-grid power supplies will enable global corporations to seek to rationalize a traditional highly fragmented industry.

Bio
Ted Konnerth has been President/CEO of Egret Consulting Group a consulting and professional search firm since 1999. Egret specializes solely in the electrical industry and assists manufacturers, distributors, specifiers and contractors. Ted also consults with clients in organizational development and channel ctrategies and assists smaller firms with succession planning and acquisitions. Prior to founding Egret, Ted was the global VP, Sales, for Cooper Lighting. Ted holds both MS and PhD degrees in Psychology from Tulane University. He is a 20+ year member of IES, a member of EmergeAlliance, a contributing writer to Electrical Wholesaling, LD&A, LED’sMagazine, ECN and a guest speaker at Strategies in Light and IES.

2:30 - 3:00
Every Revolution Has its Bumps: Systems Dynamics Modeling of the SSL Ecosystem

Brent York
SSL Technology and IP Strategist
QuarkStar LLC  / Lutron Electronics

Robert Nachtrieb
Lead Scientist
QuarkStar LLC  / Lutron Electronics

Abstract
Presented are preliminary results of a non-linear multi-variable systems dynamic model of the luminaire ecosystem and marketplace. It is part of a larger set of multi-scale market analysis studies covering the LED luminaire landscape which provides a deeper insight—and counterintuitive understanding—into this complex and economically valuable space. A general luminaire utility function is constructed which takes into account many classes of variables including those of luminaire performance and controls, total cost of ownership, operational features, and regional macro-economics. The model's output can be applied directly to practical exercises such as sales projections, and is calibrated by historical data and a real-world market perspective mined from the collective experience of the co-authors of this study, including Robert Steele, Roland Haitz, Peter Stormberg, Louis Lerman of QuarkStar LLC, and Robert Nachtrieb of Lutron Electronics.

Bio
Brent York is a member of Quarkstar—a consortium of pioneers in the field of solid-state lighting—leveraging his 27 years in the lighting industry with expertise in technology development, marketing, business strategy, and IP.  Brent led a strategic research team for TIR Systems that spawned over 100 inventions (including the LEXEL™) that were central to TIR's 2007 acquisition by Philips. He subsequently held a senior management role advising Philips Lighting and Philips Intellectual Property and Standards on R&D, global strategies, and M&A opportunities in solid-state lighting.  Brent holds degrees in Engineering Physics and Business Administration.

Bio
Robert Nachtrieb is Lead Scientist at Lutron Electronics.  Rob represents the United States at meetings of the IEC Subcommittee 34C (Ballasts), and has played leading roles in the development of international standards for LED dimming and fluorescent dimming.  Rob is active in the NEMA Lighting System Division, where he is Chairman of the Lighting Controls Section.  Rob received his doctorate in applied plasma physics from MIT in 2000 and his MBA from MIT in 2012.