NAVIGATING THE DYNAMIC LED & LIGHTING MARKETS

TRACK 2: LEDS IN LIGHTING CONFERENCE
    Track for Lighting Designers, Specifiers, Architects, and Luminaire 

Who Will Attend the LEDs in Lighting ConferenceTrack:
• Lighting Designers
• Lighting Specifiers
• Architects
• Luminaire Manufacturers
• Building Owner/operators
• Energy Program Managers
• Regulators
• Energy Analysts
• Consultants

SESSION 1: LED LIGHTING  PLENARY SESSION

Global Lighting Market Transformation--LED Lighting Market Review

Wednesday, February 8               1:30pm – 2:00pm

Speaker:
Vrinda Bhandarkar
Director of Research, LED Lighting
Strategies Unlimited

 “Where is LED lighting today?”  The presentation will provide a market review by application, and an update of the market developments in 2011.Major trends driving the growth of different LED lighting applications including developments in regulations and standards will be identified. Considering the challenges facing LED lighting, an estimate of the market size and the growth rate of major applications will be presented.

Vrinda Bhandarkar joined Strategies Unlimited in 2006 to track the emerging LED lighting markets. Since joining Strategies Unlimited, Vrinda has written reports on HB LEDs in Lighting, LED Lighting Luminaires/Fixtures, LED Luminaires in  Outdoor Lighting and LED Replacement Lamps, and LED Driver ICs.

KEYNOTE ADDRESS:   7 Billion People, 6 watts and the 12th Five Year Plan 

Wednesday, February 8               2:00pm – 2:30pm

Speaker:
Ted Ferreira
Principal, LEED AP BD+C
CD+M Lighting Design Group

Emerging markets in Asia, Latin America and the Middle East are beginning to recognize the advantages of sustainable growth. A columnist in the China Daily reported in September that promoting sustainable design is essential to the future of China's continued growth.  The ability of our planet to provide both for my children and future generations is one which requires a shift in thinking.  Who will lead that change and what role will HB LEDs play? 

Ted Ferreira has been actively involved in the design of lighting for commercial, hospitality, entertainment and institutional facilities for over 25 years.  CD+M is diverse lighting consulting practice with offices in the U.S., P.R.C. and the U.A.E. and 500+ completed projects across six continents. Over the past 2-1/2 decades, CD+M’s designers have been recognized in numerous publications and have lectured in professional conferences worldwide.  Mr. Ferreira is a member of the USGBC, IESNA and IAAPA and has received two IIDA Guth Awards of Excellence in Lighting Design and was selected Lighting Designer of the Year in 1998 by Lighting Dimensions International.

The Bigger LED Lighting Story is Beginning to Unfold
 
Wednesday, February 8               2:30pm – 3:00pm

Speaker:
Dave Ranieri
VP & General Manager
Commercial Indoor Business Unit
Lithonia Lighting

The benefit of LED lighting is so much more than higher lumens per watt and 10-year+ life expectancies.  The true potential of LED lighting is just starting to unfold as we merge digital lighting controls with LEDs to create truly intelligent lighting.  With this advancement in lighting technology, it is imperative we consider and address lighting differently.  This session will address the needs and opportunities of intelligent digital lighting, and how digital lighting will impact the near and distance future of lighting, lighting design, energy use, sustainability and building operation. 

Dave Ranieri is the VP and General Manager of Acuity Brands’ Lithonia Lighting Commercial Indoor Business Unit. He has more than 27 years of experience in the lighting industry and has led LED product development for numerous indoor applications. Most recently he helped commercialize the first indoor ambient LED lighting product series.   

SESSION 2:  APPLICATIONS

Bright and Beautiful – The Future of LED Lighting in Food Retail Display

Wednesday, February 8     3:30pm – 4:00pm

Speaker:
Dr.  Vincent Guenebaut
Head of Product Innovation
Nualight

The food industry is rapidly transforming from florescent and HID lighting to LED lighting. LED cannot simply be viewed as a replacement for conventional lighting technologies; it should be viewed as a food retail lighting solution based on real understanding of the limitations and attributes of LED technology. The world’s biggest retailers have evolved from viewing LED lighting as an energy-saving technology to one that delivers unique merchandising benefits. LED lighting
portfolios must have sufficient versatility to deliver appropriate performance across the complex spectrum of multiple store formats while delivering on each retailer’s unique brand promise. This presentation
will compare market/application adoption rates and highlight key industry trends in LED lighting for food retail with a particular focus on North America and Europe.

Vincent is head of product development at Nualight. Vincent has a proven track record managing R&D and engineering departments in dynamic environments having worked at Machine Vision Technology, Dublin (Sold to Agilent Technologies in 2000), and also as Vice-President for Engineering in Optical Metrology Innovations, Cork (sold to KLA-Tencor in 2007). Vincent has a strong understanding of high technology product development with a focus on design, innovation and quality excellence. Vincent holds a Ph.D. from the EMBL (Heidelberg, Germany) and two postdoctoral experiences on Scanning Tunnelling imaging and electron tomography.

Big Blue is Big in LEDs

Wednesday, February 8               4:00pm – 5:00pm

SPEAKERS:

Sarena A. McComas
Partner
Type A Productions

Jen Rueth
Partner
Type A Productions

Part I – ( 4:00 - 4:30pm ) Specification of one of the first large scale architectural LED installations at the JW Marriott in Indianapolis, Indiana from the viewpoint of the lighting design team; how it was different from a typical lighting design, the challenges, the politics, the rewards.

Part II – (4:30 - 5:00pm) The installation and operation of one of the first large scale architectural LED installations at the JW Marriott in Indianapolis, IN from the viewpoint of the lighting designers and the Owner’s representative and Director of Engineering and Facilities; how it was different from the typical installation, the challenges, the advantages for operations and the owner going forward.

Serena McComas has been involved in lighting design and education for 22 years. She is currently an Adjunct Professor at Indiana State University.  She is a Certified Lighting Efficiency Professional and a Member, International Association of Lighting Designers.  She is also Current Vice President, Progress Report Committee, and Past President, Indiana Section, of the Illumination Engineering Society.

Jennifer Rueth is a Partner at Type A Productions, where she focuses on the technical aspects of lighting.  Previously she was Director of Operations for Lumenociti, Inc., where she was responsible for the financial and certification portion of the lighting business.  Jennifer is a Member of the Illuminating Engineering Society.

SESSION 3: GOING TO MARKET

LED Replacement Lamps Testing Results: A Sampling of Products from Major Retailers

Thursday, February 9              8:30am – 9:00am

Speaker:
Marc Ledbetter
Program Manager
Pacific Northwest National Laboratory

In April 2011, the DOE CALiPER program published a report on LED replacement lamps purchased at 8 different retail stores during Summer 2010. DOE has shared this early snapshot of LED retail replacement lamp performance in targeted communications with the retailers and manufacturers involved. In FY 2012, DOE will purchase and test additional LED lamps to evaluate the tangible market changes across the manufacturers and retailers compared to result of the first report. This presentation will describe the follow-up efforts, performance improvements, and potentially points still needing improvement.

Marc Ledbetter is a Program Manager at Pacific Northwest National Laboratory, focusing on market introduction and acceptance of advanced energy-efficient technologies. He has 28 years of experience working in the field of energy and the environment. His current work focuses on adapting solid-state lighting to the general illumination market.

Transforming the Solid-State Lighting Market with the Support of Standards
and Utility Energy Efficiency Programs

Thursday, February 9              9:00am – 9:30am

Speakers:
Carolyn Weiner
Sr. Product Manager, Core Products,
PG&E Customer Energy Solutions

Jon Linn
Commercial Programs Manager
Northeast Energy Efficiency Partnerships

Solid-state lighting is primed to play a critical role in the future of the lighting industry. New LED products are introduced to the market on a daily basis and the technology is continually evolving. The Design Lights Consortium (DLC) has worked to define a set of specifications to ensure solid-state lighting meets the quality and performance expected by commercial end users and that it assures reliable savings for utilities. DLC has set the stage for utilities to provide support in advancing SSL market transformation. A representative from DLC and PG&E will give a presentation on future improvements in SSL, how DLC is helping to direct the next stages of SSL and PG&E’s strategy for promoting SSL to its customers. Expect to learn how new generations of SSL products can be transferred to the market and how we ensure the industry provides high-performing products for commercial customers.

Carolyn Weiner is a Senior Product Manager at the Pacific Gas and Electric Company. She is responsible for PG&E’s energy efficiency programs supporting commercial interior lighting technologies. Before joining PG&E, Carolyn completed her Masters in Business Administration from University of California Davis. While at UC Davis, she was an Emerging Venture Analyst Fellow for the UC Davis Energy Efficiency Center supporting utilities’ emerging technology programs. 

Jon Linn, PE, LC is Commercial Programs Manager for Northeast Energy Efficiency Partnerships (NEEP) where he manages the Design Lights™ Consortium  SSL Initiative which is home to the internationally recognized DLC Commercial SSL Qualified Products List. He holds a BS in Mechanical Engineering from the University of Maine and BA from Colby College. He is past president of the National Council for Qualifications of Lighting Professionals (NCQLP), and long standing member of ASHRAE. He has managed NEEP initiatives in industrial motors, packaged HVAC systems and in commercial lighting.

The LED Integrated Systems Revolution: The Electrical Contractor's Role

Thursday, February 9              9:30am – 10:00am

Speaker:
John W Maisel
Publisher
Electrical Contractor Magazine

Recent/ongoing in-depth market research demonstrates and illuminates the emergence of the electrical contractor as a key specification/brand influence partner across the spectrum of the Lighting Industry. This presentation will focus on research results and what they mean to each member of the lighting channel: Suppliers, Owners, Builders and Designers.  We will explore changed, long term, key “market drivers” behind this dramatic/bottom line affecting shift in both the Role and Scope of Activity of Electrical Contractors.

John Maisel is the Publisher of ELECTRICAL CONTRACTOR Magazine. His 30+ year career includes successful sales, management and publisher responsibilities, including McGraw-Hill and Reed.  John is a frequent speaker at FOLIO events and Electrical Industry management seminars. One of John’s passions is leading Editorial and Sales teams to better understand, focus and capitalize on unique growth opportunities within their markets.  Before the publishing business, John served in the U.S. Marine Corps. 

SESSION 4: COLOR QUALITY

Class A  Lighting

Thursday, February 9               10:30am – 11:00am

Speaker:
John Freyssinier
Research Scientist
Lighting Research Center

Correlated color temperature (CCT) is the most used metric to specify the color appearance of light sources. The lighting industry describes light sources used for general illumination as tinted warm-white or cool-white, based on their nominal CCT values; however, these informal designations do not seem to be based upon measured human color perceptions of white illumination. Most notably, many light sources have chromaticities near the blackbody locus, but they may not be considered white. This presentation will cover recent studies that investigated the subjective target chromaticity of white illumination of different CCTs and will put the results in the context of practical solid-state and traditional light sources.
 
JEAN PAUL FREYSSINIER is a Research Scientist at Rensselaer Polytechnic Institute's Lighting Research Center. He received a BS in Electrical and Mechanical Engineering from the National Autonomous University of Mexico and a MS in Lighting from RPI. For the past ten years he has been involved in solid-state lighting, energy-efficient lighting design, photometry, the spectral effects of lighting, and education at the LRC.

Thursday, February 9               11:00am – 11:30am

Speaker:
Ron Steen
VP Business Development
Xicato

The talk will focus on color quality of LED sources within the context of illumination and will explore the color of white with LEDs. LEDs are known to have a great deal of variation and have yielded the issue of "LED color binning." There are many specifications and metrics defining the color and tolerance of "The White Space." This talk will address the reasons for variation in the white space, define acceptable CCT variation, show practical examples of white color variation and challenge the audience to define levels of acceptability. The display will feature a live demonstration showing a 7 step MacAdam ellipse at 3000 CCT. The talk will address the issue of color maintenance. We will address color over life and its meaning. The talk will also tackle the issue of CRI and dive past the pastel colors which make up the CRI metric. A discussion of saturated colors, spectral power distributions and how all the elements interact will be demonstrated and show the effect of 95 CRI Vs 80 CRI and halogen sources will be compared to LED sources. The new CQS metric will be addressed and compare existing CRI metric to new QCS scores, show examples and provide practical demonstrations to help put color in perspective.

Ron Steen is a veteran in the LED field and has been working with applications of the devices since 1996.  Ron grew up in the automotive field where he successfully brought the first full function LED tail lamp to market in 2000 and did pioneering work on the LED headlamp.  Ron has been applying his experience in the general illumination field since 2005 and was Director of Product Management - Solid State Lighting Systems and Drivers for Philips Lighting Electronics.  In 2008 Ron became VP of Business Development for Xicato which is focused on providing LED Light Quality without compromise.

Light at the Museum: Conserving Energy, Conserving Art

Thursday, February 9               11:30am – 12:00pm

Speaker:
Naomi Miller
Sr. Lighting Engineer
Pacific Northwest Laboratory

The DOE’s GATEWAY Demonstration program has taken on three very different museum gallery projects to test the use of LED replacement lamps: The University of Oregon’s Jordan Schnitzer Museum of Art, The Getty Villa, and the Smithsonian Museum of American Art. Working with the designers, administrators, conservation experts, and energy efficiency experts, GATEWAY has collected feedback on what works and what doesn’t. Visual appearance (required intensity, beam angle, and beam quality) color acceptance both to trained eyes and the public, fading and photo degradation issues, and energy and economics have all been addressed in these case studies. This presentation will be chock full of good news and caveats about our LED friends.

Naomi Miller joined PNNL in 2010, after ten years as the principal of Naomi Miller Lighting Design in Troy, New York. The recipient of more than 30 architectural lighting design awards, Naomi chaired the IESNA Quality of the Visual Environment committee for 8 years and was a principal member of the writing team for Light + Design: A Guide to Designing Quality Lighting for People and Buildings. She is a Fellow of both the IESNA and the IALD.

SESSION 5:  FUTURE WITH LEDS

The Next Big Thing...

Thursday, February 9               1:00pm – 1:30 pm

Speaker:
Marc McClear
Global Director, Applications Engineering
Cree LED Components
Cree

LEDs are a hot topic in lighting, but as an industry, we seem to focus a lot of attention on what is next – The Next Big Thing... green gap, droop, organic LEDs, AC-LEDs, high voltage LEDs new substrates, advanced packaging; on and on... This paper will discuss these and other new innovations on the horizon in the context of what is achievable and affordable; when, and why. We will examine the company financial structures, bills of materials for typical luminaire products types, and various lighting applications for clues to help separate the science from the fiction; the economically viable from the perpetual R&D proposal.

Mark McClear is responsible for LED lighting applications development and Cree’s global Application Engineering Technology Centers.  Mark is a “chip guy”, having spent his entire career in the semiconductor industry.  He aspires to become a “lighting guy”, and has been a prolific writer, speaker, thought leader, teacher, and evangelist for solid state lighting for the past seven years.  Mark has nine issued and published U.S. patents in electronics and solid-state lighting.

ASSIST: Overcoming the Technical and Human Factors Challenges of SSL

Thursday, February 9               1:30pm – 2:00pm

Speaker:
Nadarajah Narendran
Director of Research-Lighting Research Center
Rensselaer Polytechnic Institute

Solid-state lighting (SSL) has moved rapidly in the past decade toward mainstream acceptance with the advancement of white light LED technology. Steady improvements in technology performance and industry demonstrations have led to growth and enthusiasm for LEDs in several lighting applications. The beginning of an incandescent lamp phase-out has pushed LED lighting to the forefront.  In the past decade, the Alliance for Solid State Illumination Systems and Technologies (ASSIST) has brought together a global group of LED manufacturers, lighting companies, government and academia to collaborate on LED lighting research, education, and demonstration projects. ASSIST’s primary goal has been to seek solutions to the technical, human factors, and marketing challenges of SSL.

This presentation will cover recent ASSIST research findings in areas including light source flicker, compatibility of LED replacement lamps with residential dimmers, and driver life prediction methods, as well as new metrics for estimating the performance of LED lighting in various applications such as outdoor and roadway lighting. Also discussed will be ongoing research to predict SSL system life and long-term testing of LED lamps and lighting systems.

Nadarajah Narendran, Ph.D., is a professor and director of research at the Lighting Research Center, Rensselaer Polytechnic Institute. He leads the LRC’s solid-state lighting research team with a focus on LED lighting performance, packaging, application and education. He organizes the Alliance for Solid-State Illumination Systems and Technologies (ASSIST) and is a Fellow of the Illuminating Engineering Society of North America.

San Jose's “Smart” LED Streetlights

Thursday, February 9               2:00pm – 2:30pm 

Speaker:
Amy Olay
Senior Civil Engineer
Transportation Operations Division
San Jose Department of Transportation

The City of San José has taken great leaps in its public streetlight strategy beginning in 2007 with the adoption of the San José Green Vision, a ten-point plan to promote sustainable practices with the goal of reducing the City’s carbon footprint by half by 2022.  This was followed by a revision of the City’s Public Streetlight Policy leading to the adoption of the San José Public Streetlight Design Guide which sets forth guidance on replacement of existing and installation of new streetlights with white light source for public roadways and provides a guide for adaptive lighting to dim streetlights during off peak periods.  The City has and continues to embark on finding solutions to address budgetary and environmental needs while balancing the rapidly advancing technologies – LEDs and control systems.   By 2012, the City is programmed to convert over 2,000 lights with a “smart” LED streetlight system that is controllable and dimmable.   The presentation will outline the strategies pursued, lessons learned and next steps.

Amy Olay is a senior civil engineer with the City of San Jose overseeing the Signals and Streetlights Section in the Department of Transportation and is responsible for engineering and operations of traffic signal facilities and the development and implementation of San Jose’s streetlight conversion program. 

Introducing the Digital Age of Lighting

Thursday, February 9              2:30pm – 3:00pm 

Speaker:
Sam Klepper
CMO & Executive VP
Redwood Systems

The Internet changed our lives because it digitized the ways we use and communicate information in a scale and ease of use like never before. Imagine what it could do for lighting. This presentation, will explore what it means to be “digital” and “Internet-scale” in the context of commercial lighting systems. What are the elemental properties of digital systems, and how can we take advantage of them to deliver a better quality, easier to use, cost-effective and scalable lighting platform? The presentation will also examine what it means to be digital in every aspect of a lighting system – from light quality and luminaire design, to install and use, power distribution and energy optimization, and finally automation and control – as well as how a digital lighting system can contribute to enhancing a building’s overall performance. Our goal is to provide the audience with a richer understanding of the still unrealized full digital nature of lighting; the opportunities and capabilities behind "going digital" in lighting and illumination projects; and the larger impact of this “digital shift” on energy-efficient building management in the future.

Sam Klepper is Chief Marketing Officer and EVP, Building Solutions for Redwood Systems. He leads product strategy, marketing, demand generation and branding for the company’s building-performance solutions.  He has over 20 years of experience creating and marketing game-changing products in high-tech and clean-tech. 

Previously, Sam was with eMeter, an innovative leader in smart grid software, where he introduced the Energy Engage demand response web service and served as GM, interim CEO and CMO.  Sam was a GM for three of Microsoft’s online service businesses.  At Intuit, prior to its IPO, Sam conceived of and brought to market the leading small business accounting package, QuickBooks. He also held various marketing and management positions at WebTV Networks and Bain & Company.  Sam has a B.A. magna cum laude from Harvard University and an M.B.A. from Harvard Business School.