Organic Light Emitting Diodes (OLED) are a solid-state lighting (SSL) technology. compatible with standard SSL controls. Full color, bright, thin, diffuse, uniform, low glare, efficacious and long lifetime – OLEDs are competitive today and continue to improve. This excellent lighting experience delivers a solution for the increased attention to healthy lighting and blue light hazard. This talk, in addition to providing a summary of OLED price, performance and roadmap trajectory, will expand on the market forces, application segments, design solutions and growing demand for OLED lighting. A general lighting case study summary will be shared including application efficiency and customer experience. The unique design attributes that are propelling OLED solutions in automotive markets will be discussed. The threshold of box specs is imperative, but it is the OLED design elements and the superb light quality that manufacturers are embracing for solution differentiation.