Session 1: The Business of Lighting: Two Mega Trends Impacting the Buying of Connected Lighting
Date & Time
Wednesday, February 12, 2020, 11:30 AM - 12:00 PM
Due to common factors of all things digital and disruptive, LED lighting and Connected Lighting are following two proven patterns. First, the digitalization of an industry’s core product leads to the five consecutive stages of product evolution - deception, disruption, demonetization, dematerialization and finally democratization. In similar fashion to prior lighting upgrades with respect to quality of light and energy efficiency. The second simultaneous pattern is end user buying habits. These habits are irregardless of product or service and tied directly to their disruptive nature and impact.
There are five distinctive groups that each respond differently to the same technology – innovators, early adopters, pragmatists, conservatives and laggards.
This session will discuss these two patterns in detail, how they impact our industry, what opportunities and challenges they offer and finally discuss solutions learned by other industries that apply to the lighting industry.