The presentation will explore the existing world of new media lighting installations and review some of the players behind the most prominent examples. Show how people can find more inspiration and who can they contact for help with their own projects. Then further explain how to market these types of projects and who's buying them. There would be a discussion of the classes of technologies commonly used to create these installations and a review of how LED technology can be used in new and innovative ways to create spectacular works of art. As well as a walkthrough of the common challenges associated with creating unique installations. The main goals of the seminar are to show the audience at the conference the exploding market for creative uses of LED technology, broadening attendees' perceptions of how LED technology can be used, and how creative designers are repurposing technology from many disparate fields to work together.