The lighting industry's approach to design and operations has barely changed since WWII even with the introduction of the internet and LED's; business practices have become more convoluted. The automotive industry in comparison has become 60% more productive over the last 20 years by changing its design and manufacturing processes. We need systemic integration between design, manufacturing, distribution and construction. Each entity in the supply chain, from designers to contractors need to take into account the advantages and disadvantages of their decisions for other members in the chain. We know now that obtaining pricing, placing orders and tracking shipments could be as streamlined as Amazon and that possible increase in efficiency in our industry will lead to more opportunities for innovation and just as importantly, drastic growth of profits.