Clifton Lemon Associates is a San Francisco based consultancy providing strategy, product development, marketing, and education services to manufacturers and firms in the lighting and energy sectors. Clifton was formerly Marketing Communications Manager for Soraa, Director of Business Development at Integral Group in Oakland, and founder and CEO of BrandSequence, a customer research and brand management firm. Clifton has deep knowledge of sustainability, MEP, lighting, and LED technology, is well connected to the Bay Area, national, and international AEC and lighting and AEC communities, and is passionate about lighting, sustainable building, and behavioral issues in the built environment. He is an active writer and speaker and is a past president of the Illuminating Engineering Society, San Francisco Section, and is on the Advisory Boards of LightFair International, Strategies in Light, and LightShow West.